Wolf and Koi
Brand Strategy / Visual Identity / Art Direction / Photography / Marketing Assets / Web Design / Web Development
Wolf and Koi is a small but ambitious interior design studio based in Great Britain. With their group portfolio consisting of premium clients like Apple, Louis Vuitton, Cartier, etc. their business demanded a new and bold visual identity and branding products that will help them stand out from the crowd both in the online and offline environment.
The design drew inspiration from the name of the studio and the biophilia concept. We wanted to achieve harmony between the two very different symbols: a koi fish - representing the swift, agile and creative mind; and a wolf - representing courage, strength, and health. These two opposing symbols together create a special mind-body connection. However, on a more abstract level of thinking, they also suggest the equilibrium between success, prosperity, and stability - the ultimate harmony that Nature establishes within itself.
The logo design embraces the biophilia concept and the studio’s motto that the design should be focused on people, their needs, and their well-being while maintaining the harmony between space and Nature.
Wolf and Koi website design is inspired by the biophilia concept with the user experience that enables a smooth flow through the story about the studio, its services, and the creative process that the designers share with their clients. Website design is responsive so that it can be comfortably navigated from any device.
