Branding / Packaging Design / UX Design / Mobile App Design
Brand identity, mobile app and website design for Layka — a digital platform for creating customizable gifts.
Layka, a digital platform specialized in creating customizable gifts, sought our expertise in developing their brand identity, mobile app, and website design. Based on the insights gathered, we developed a brand strategy that showcases the creative and playful nature of their brand, and lets them emotionally connect to customers. We developed a visual language that ensures consistency in communicating this personality across all brand touchpoints, using vibrant colors, custom iconography, playful animations, and packaging. While working on the UX and UI design of the app, the challenge was to streamline the set of complex customization options including adding personal messages or photos, choosing design elements, and real-time previews, into a smooth and joyful gifting experience. We created a seamless experience that guides the user to the process and lets them have fun while transforming ordinary gifts into extraordinary, one-of-a-kind creations that bring joy to their loved ones.